Scope of this notice
This privacy policy explains how atphealthandfitness.co.uk – an independent information portal about Jokabet – collects, uses and protects your personal data. We are not the operator of the platform itself; we publish reviews, guidance and factual information for players aged 18 and over (18+). The operator runs its own service at its own domain and maintains a separate privacy policy for data you provide when registering or playing there.
When you visit our site, certain technical information reaches us. This notice sets out what that information is, why we process it, who else may see it, and the rights you hold under UK data protection law.
Categories of information we collect
We gather two kinds of data: information you actively provide, and information your browser sends automatically.
Information you give us directly includes anything submitted through a contact form – typically your name, email address and the content of your message. We collect this only when you choose to write to us; browsing the site alone does not require you to hand over personal details.
Technical data collected automatically covers your IP address, browser type and version, operating system, the pages you view, how long you stay, and the site that referred you here. This data flows from your device to our web server and any analytics tools we run, without you needing to type it in.
Lawful basis for processing
Under UK GDPR, every use of personal data must rest on a lawful basis. Ours are:
- Consent – you agree to analytics and marketing cookies through the banner that appears on your first visit. You can withdraw that consent at any time by adjusting your browser settings.
- Legitimate interests – we process technical logs and contact-form submissions to run the site, answer enquiries, prevent abuse and improve the content. These interests do not override your fundamental rights.
- Legal obligation – we retain certain records to comply with UK tax and business law.
How we use your information
Contact-form data lets us reply to your message. We keep the correspondence for up to two years in case a question needs follow-up, then delete it. We never sell these details to third parties, and we do not use them for marketing unless you have explicitly opted in to receive updates from this portal.
Technical data helps us understand which pages are read most, where visitors arrive from, and which devices they use. That knowledge guides decisions about layout, content focus and server capacity. The data is aggregated wherever possible – we are interested in patterns, not in tracking individual readers across sessions.
Sharing with third parties
Certain services require us to pass data to processors outside our own organisation:
| Recipient | Purpose | Data shared |
|---|---|---|
| Web hosting provider | Server infrastructure | IP address, page requests, technical logs |
| Analytics platform | Traffic measurement | IP address (often anonymised), browser data, behaviour on site |
| Email service | Contact-form delivery | Name, email address, message content |
| Advertising partners | Targeted ads (consent required) | Cookie identifiers, browsing activity |
Each processor operates under a written agreement that limits what it may do with your information. We choose suppliers who meet UK and EU data-protection standards. Some of them are based outside the United Kingdom; transfers to those jurisdictions rely on adequacy decisions, standard contractual clauses or other safeguards recognised under UK GDPR.
We do not sell personal data – not to brokers, not to the operator reviewed on this site, not to anyone. Revenue comes from affiliate commissions when a reader clicks through and registers with the platform itself, but that click does not carry personally identifying information from our side.
Your rights under UK GDPR
You hold several rights over the personal data we process. Each is subject to certain conditions, and some apply only in specific circumstances.
- Right of access – you may ask for a copy of the personal data we hold about you, free of charge. We will provide it in a commonly used electronic format within one month.
- Right to rectification – if information we hold is inaccurate or incomplete, you can request that we correct it.
- Right to erasure – also known as the right to be forgotten. You may ask us to delete your data when it is no longer necessary for the purpose we collected it, when you withdraw consent, or when you object to processing and no overriding legitimate ground exists.
- Right to restriction – in certain situations you can ask us to stop using your data temporarily, for example while we investigate a dispute over accuracy.
- Right to data portability – where processing is based on consent or contract and carried out by automated means, you can receive your data in a structured, machine-readable format and ask us to transmit it to another controller.
- Right to object – you may object to processing based on legitimate interests or carried out for direct marketing. We must stop unless we demonstrate compelling grounds that override your interests.
- Right to withdraw consent – where we rely on consent (for instance, analytics cookies), you can withdraw it at any time. Withdrawal does not affect the lawfulness of processing that happened before you withdrew.
How to exercise your rights
Send any request by email to [email protected]. Include enough detail for us to identify you and understand what you are asking for – if your request is unclear or unfounded we may ask for clarification before acting. We aim to respond within one month; complex cases may take up to three months, and we will tell you if an extension is needed.
If you are unhappy with how we handle your data or our response to a request, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection. Visit ico.org.uk for guidance on making a complaint, or call the ICO helpline on 0303 123 1113.
Protection of minors
This site is intended for adults aged 18 and over. We do not knowingly collect personal data from anyone under that age. Jokabet itself enforces a minimum age of 18 for account registration, and we encourage parents to use filtering software – such as Net Nanny or Qustodio – on any device shared with children. If you believe we have inadvertently gathered information from a minor, contact us immediately and we will delete it.
How long we keep your data
Retention periods depend on the type of information and the reason we hold it:
- Contact-form correspondence: up to two years, then deleted.
- Technical logs (server access, error logs): typically 12 months.
- Analytics data: held by the third-party platform according to its own retention schedule, usually 26 months for Google Analytics.
- Cookie data: session cookies expire when you close your browser; persistent cookies last up to two years or until you delete them.
After these periods the data is either anonymised (stripped of identifiers so it cannot be linked back to you) or permanently erased.
Security measures
We take reasonable technical and organisational steps to protect personal data against unauthorised access, accidental loss and malicious attack. The site is served over HTTPS, encrypting data in transit. Access to contact-form submissions is restricted to authorised personnel. That said, no internet transmission is completely secure; we cannot guarantee absolute safety, and you share information at your own risk.
Changes to this policy
We may update this privacy notice from time to time to reflect changes in law, new processing activities, or improvements in our practices. The current version is always available at this page, and we will note the date of the last revision at the foot of the document. Significant changes will be highlighted through a notice on the homepage for a reasonable period.
Contact
Questions about this privacy policy, or about how we handle your data, should be sent to [email protected]. We aim to reply within 48 hours during weekdays.
Last updated: 26 March 2026
This page is for information and marketing purposes only. We are not a casino operator, bookmaker or organiser of gambling. Access to this content is restricted to persons aged 18 and over (18+). We encourage you to gamble responsibly – for free, confidential support visit BeGambleAware.org.